Chipotle Scarecrow
iOS App
Skills: UI Design, Illustration
Splash Screen Art
Artists: Limbert Fabian, LaShea Brittain
Project Summary
Created in collaboration with CAA Marketing and Chipotle Mexican Grill, The Scarecrow is an Emmy Award-winning animated short film and mobile game about one scarecrow’s journey to bring real food back to the people.
My Role
UI Designer
- Worked with the creative director to develop 2 unique UI styles to pitch to clients
- Designed UI elements, app store icon, and iTunes artwork
Results Screen Designs
The app includes 4 unique game levels that reference narrative themes from the short film.
To help emphasize the separate, unique experience of each level, we chose to skin the UI to match the environment of the level. The layout and iconography of the UI is consistent across the app to provide a clear and intuitive user experience.
Farm Level Results Screen City Level Results Screen Factory Level Results Screen Market Level Results Screen
Alternate Design Pass
This alternate style pass was also pitched to the client.
Farm Level Results Screen
City Level Results Screen
Factory Level Results Screen
Market Level Results Screen
Iconography
Iconography
Designers: Limbert Fabian, LaShea Brittain
Game Loading Screens
Farm Level Loading Screen City Level Loading Screen Factory Level Loading Screen Market Level Loading Screen
