Kellogg's Pop-Up Adventures Featuring Disney Parks

iOS & Android App

Skills: Leadership, UI Design, Interaction Design, Illustration

*Styleframe*

Artists: LaShea Brittain, Brandon Oldenburg, Kim Kuchenbecker

Project Summary

Kellogg’s® Pop-Up Adventures Featuring Disney Parks is a promotional app that features mini-games and interactions unlocked via AR targeting. This project had several layers of approvals to manage: internal (Moonbot), agency (Integer), and client (Kellogg’s and Disney). Our challenge was to create a reskinnable mobile game and interactive experience that worked as advertising for Kellogg’s cereal and Disney Parks while upholding the Disney brand integrity and values.

My Role

Project Lead

As project lead my duties included collaborating with our creative directors to develop the visual style for the app, managing client communication and approvals, and designing the interactions and games in collaboration with the team.

Creative Direction

Supervise and direct art, game design, visual effects, and sound design
Lead team brainstorming, idea development, and design iteration
Lead development and design of the reskinnable mini-games throughout the app
Create and maintain storyboards and presentations
Pitch ideas to clients and quickly iterate on client notes
Production work
- Concept Art
- Asset illustration
- UI menu and icon design
- Sound effect, dialog, and music editing
- Wireframes and screenflows

Management

Facilitate internal and client approvals
Record, communicate, and track notes from the clients to the team
Assign, track, and test bugs
Work with producer to determine criteria for alpha, beta, and release builds
Coordinate with Producer, Lead Artist and Lead Engineer to assign and maintain tasks
Maintain a Spanish and English copy matrix
Create templates and guidelines for the art team so that assets could be created efficiently and correctly before being passed to engineering